Dashboard Forums Ask Jim! A Core Sales Belief Reply To: A Core Sales Belief

#3094

Jim Fortin
Member
@jefortin

I’d keep it simple. The easiest persuasion is persuasion that first takes into account what your prospect wants, not what you’re trying to sell. Can you use the material to help lead them to that, sure, but first things first…if your intent is not there to help, nothing else matters.