Great question! I’d say something like, “Well, obviously you trust Marty, or you’d not be here, right? (They will laugh or grumble). Steve, you’re not alone, actually, I was just like you when I first came to a meeting/event/gathering like this. My friend Susan would not shut up about it so I went just to shut her up. If you’re like me and the rest of us, when we’re done you’re going to be glad you came. Like I said, after all, you do trust Marty and he brought you here for a reason. Tell you what, how about you two (Steve and Marty) make a deal. Steve, will you agree to have an open mind and listen and really evaluate this fairly, and when we’re done, if you’re not convinced, Marty will you agree to never mention it to him again? We all win this way. Fair enough?